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Jun 232019
 
DEXIT, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
When I published on Sunday, June 10, 2012 my book, “Jumping The Aisle,” I did a Democrat Exit, what I call my ‘Dexit’! 
 
I saw Obama’s Democrat Party falling hostage to too much Globalism and too much Socialism in the name of ‘Hope & Change’ – what I wrote in my book as ‘The Strip Mining of America’!
 
So, I was delighted to see on Tuesday, June 18, 2019 in Orlando, Florida, President Trump asking 2020 Dexit voters: Are You ‘In’ or Are You ‘Out’ to ‘Keep America Great’ for Trump 2020!
 
This is the exact question I asked myself back in 2012, as I “Jumped The Aisle” and “Became a Black Republican in the Age of Obama!”
 
 
Welcome to Dexit – Democrat Exit and Digitalization of Presidential Politics in the Age of Trump!
 
Team Trump 2020 follows science and data, allowing only scientific, algorithmic, statistical (risks and uncertainties) scenario-based analyses of modern voter turnout models!
 
Voter information science and voter engagement engineering has taken over Digital Presidential Politics in the Age of Trump!
 
Brad Parscale’s management of Trump’s 2020 Campaign is using sophisticated algorithms to “micro-segment” and “micro-target” voters for Team Trump 2020.
 

 
Simply put, Team Trump 2020 is closely examining voter behavioral and emotional “micro-targeting” to find at real-time where the Trump voters are. While at the same time, targeting Trump messaging to what these voters want to hear, and ultimately vote for socially and psychologically speaking. This voter micro-targeting is what the digitalization of presidential politics is truly all about technologically speaking. 
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
Harnessing social capital of social media is Dexit in Trump presidential politics.
 
Voter micro-targeting and micro-segmentation reduces the time and length scales of presidential politics to the exactitude of moments of experiences of voters at Trump 2020 rallies. As we get into the general election campaign cycle, these rallies will be held regularly every 48 hours to pull voters into President Trump and his branding, which is now inside the American psyche and the future world order of freedom and economic security!
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
President Trump raised $24.8M in 24 hours after his #KAG2020 Kickoff on June 18, 2019, compared to $6.3M raised by Joe Biden in 24 hours after his 2020 campaign open! As of Q2 Fundraising filings, President Trump has amassed well over $105 million, outpacing the top 5 Democratic contenders combined on the 2020 Road to the White House.
 
Dexit, Democrat Exit and Digitalization of Presidential Politics in the Age of Trump
 
Moreover, his 2020 Reelection Campaign Rally tapped into 20,000 voters inside the Amway Arena, home to the NBA’s Orlando Magic, and 70,000 outside in Orlando, Florida.
 
Trump’s voter turnout beat President Obama’s 2012 Reelection Rally with 14,000 inside Schottenstein Arena, home of the 23,000-seat arena of The Ohio State University Buckeyes Basketball in Columbus, Ohio! 
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
Conventionally, money used to be ‘The Mother’s Milk of Presidential Politics.” Large-scale political ads based on outdated 1960s polling models now leads to old-school campaign failure. This was Hillary Clinton’s 2008 and 2016 campaign thinking – which was to grab up $1 billion dollars of old-world corporate money.
 
And then, burn it up inside the fireplace of purchased broadcast media ads on The Economy and Jobs (for voters’ heads, which has been already addressed by President Trump in the last two years).
 
And also, spend it up on outmoded 1960s polls horribly flawed in forecasting voters concerns about immigration, SCOTUS, justice, freedom, independence, free trade, and security of what it means to be Americans (for voters’ hearts, which Team Trump 2020 is hammering directing to Trump voters through their digital micro-targeting)!
 
First to employ such micro-targeting is remarkably how Barack Obama took the White House from Hillary Clinton and Mitt Romney! For it is not about America’s ‘left-turns’ vs ‘right-turns’. Rather, it is about America’s ‘old-school’ vs ‘new-school’. Digitalization of presidential politics is about ‘anti-establishment’ vs ‘millennial-establishment’. Digitally executing this is how Team Trump wins on November 3, 2020!
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
Voters feelings and emotions are driving a ‘Dexit’ movement that is lunging towards Team Trump 2020. Team Trump is micro-targeting to ‘Dexit’ voters “let’s take back control of Washington, DC and our daily lives. This voter sentiment is especially acute after watching the Democrats’ horrific ‘due-process fiasco’ at SCOTUS Justice Brett Kavanaugh’s Confirmation Hearings, and after observing the Democrats’ horrendous ‘justice nothing-burger’ of its “No Collusion, No Obstruction” Russian Dossier-backed Robert Mueller Witch-hunt!”
 
Be that as it may, voters are constantly updating and uploading data about themselves on their digital devices creating their own social capital on social media! Nowadays, the mother’s milk of presidential politics is all about this social capital data, which leads to information, then knowledge and understanding through specific micro-targeting of both Trump supporters and Dexit voters.
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
The social capital of social media keeps voters awake day and night knowing each second, through adaptable “likes,” “clicks,” and “shares,” about what questions we are asking in real-time regarding our emerging social, technological, education, economic and political (STEEP) order between us as voters.
 
Nonetheless, archaic social media platforms do make finding each other, as like-minded Trump supporters and Dexit voters, tougher nowadays. This is because of the “silence of our majority,” as like-minded Trump supporters and Dexit voters. This silence has been forced upon us conservative voters by conventional broadcast media and left-leaning social media platforms. Consequently, this is what is being combated against by Team Trump’s digital systems of voter micro-targeting in their digitalization of presidential politics in 2020.
 
Essentially, Team Trump 2020 has digitally-rolled up complex data integration across social media, electorate voter rolls, polling, and canvassing that is in real-time digitally updated and responding to Dexit voters questions, wants and needs.
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
Team Trump is currently performing “Millions of Digital Touches on Trump Voters!”
 
This is a sophisticated empirical voter turnout system that finds: Where Voters Are? Who Voters Are? and What Voters Want to Hear From Trump!
 
Then packs them into the biggest capacity venues of 10-20,000 voters every 48 hours and continually ask them Are you ‘In’ or Are you ‘Out’ – as we embark upon our Democrat Exit, or DEXIT on November 3, 2020!
 
This is mainly because there is more sophisticated empirical ways to social, technological, education, economic and political (STEEP) reforms and polling than just ‘Red vs Blue’, ‘Black vs White’, ‘Men vs Women’, ‘Rich vs Poor’, or ‘Left vs Right’!
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
Most of all, the 1960-developed polling models are scientifically, technologically, economically & methodologically wrong for today’s complexities in American life!
 
Voters are feeling more alone inside this STEEP Dexit modernity and populist age of Trump presidential politics!
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
What is at stake? It is preparing the next generation and the generation after that for America’s Third Century – America’s Tercentennial – On Getting To 2076!
 
Voters are younger, more single, popularity seekers, highly ambitious, and exclusively digitally interconnected! 
 
Millennials and Generation-Xers cast 69.6 million votes in the 2016 general election, a slight majority of the 137.5 million total votes cast, according to a Pew Research Center analysis of Census Bureau data. Meanwhile, Boomers and older voters represented fewer than half of all votesfor the first time in decades,” says Wikipedia.
 
Of the 53 Nations of Her Majesty Queen Elizabeth II’s Commonwealth, sixty percent of the 2.4 billion people of The Commonwealth (with 1.2 billion citizens of India) are under the age of 30!
 
Thirty-six percent of America’s 2020 voting block are millennials!
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
This upcoming July 4th, 2019 Trump Celebration in Washington is a Patriotic Dexit Movement in America towards achieving The American Dream!
 
It is going to make Trump’s 2020 Kickoff Celebration with 💯 thousand voters drawn to Orlando look like a large garden party!
 
‘Left-turn, Right-turn, Voters are Lost to a Point of No-Return on the Washington Roundabouts.’ And, We Want to Get Off! We’ve Had Enough! We want to drain the swamp with President Trump 2020! Hence, Trump’s inside the American psyche now! 
 
Team Trump’s Rallies are bringing together these old and new voters (many who have never voted and that the Democrats do not even know exist) into this ‘Dexit’ Movement to expand America’s popular vote. This shifts the California and New York juggernauts on electoral college algebra towards the Texas, Florida, South, Midwest and Frontier West strongholds on electoral college calculus. We saw this populist voter shift in the red counties of the U.S. map of the 2016 election!
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
Originally financed by billionaire Robert Mercer, who financed ‘Brexit,’ Team Trump’s digitalization of Presidential politics has now morphed into ‘Dexit’, Democrat Exit messaging of Trump 2020 in America.
 
Why? Because, the left fights to win. And, the right plays fair. But, it is time the right fights to beat back the onslaught of socialism and globalism to save the social and cultural fabric of America. 
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
Essentially, the growing anti-Americanism is “over there” on the left. But, the real people are “over here” with us on the right – every day fighting to achieve The American Dream!
 
Team Trump 2020 has hacked into the presidential political system and got inside through the back door to drain the Washington swamp machine, and replace it with newly re-elected well-designed parts. Historically speaking, this is a first since Nixon’s Government Reform Commission before he was stopped by Watergate.
“The Brownlow Commission, was a committee that in 1937 recommended sweeping changes to the executive branch of the United States government. The recommendations made by the committee resulted in the creation of the Executive Office of the President.” – Wikipedia
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
We are asking Trump and Dexit voters to be apart of Changing the Course of HISTORY!
 
And, we are asking Trump and Dexit voters to toss conventional wisdom of western thought for the true disruptors of America’s and Europe’s idealogical social order!
 
We are in the middle of the world’s largest social, technological, education, economic and political (STEEP) upheaval inside American History. The fault lines of this STEEP upheaval are running along immigration, culture, class, race, gender and abortion (and children)!
 
Dexit voters have had enough. Dexit voters trust institutions less. Dexit voters are sick of feeling like we know nothing. Dexit voters are not deplorables. Dexit voters ‘Are Out’ from Democrats’ socialists and globalists anti-Americanism! Dexit voters ‘Are In’ with Trump 2020 in ‘Keeping America Great!”
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
For the Democrats, it’s too late! Twenty or Twenty-five Democrat Presidential candidates can’t defend themselves against the on-coming Team Trump Tide going into Election Day November 3, 2020!
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
For ‘Dexit’ actually began with President Clinton’s 1996 ONE AMERICA Conversation with its Democrats’ ‘all talk but no walk’ in dealing with America’s STEEP Challenges with no one really ready or willing to deal with Dexit voters like me “Jumping The Aisle” in 2012. 
 
Or, no one was ready to address Dexit voters concerned about the “Future of African American Men & Boys” or “Bridging The Black Research Gap.” 
 
Or, no academics were ready to deal with the rising costs of higher education, or the cheating, fraud and Title IX scandals, or the devastating drought of black male leaders needed in “Transforming The Ivory Tower” in the age of demography shift and heightened engagement on the diverse campuses of modern colleges and universities.
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
Instead Dexit was allowed to simmer in a slow bubble until it has now reached its boiling point in the digitalization of President Trump’s 2016 election into President Trump’s 2020 electability and enviability!
 
Dexit Voters have had enough and are taking back control of our lives from the elitists and globalists that know nothing more than we Dexit Voters do – but aim to keep us down and out of their elitists clubs of uncontrollable group-thinking of ‘witch-hunt’ nothing-burgers and ‘fear-mongering’ nothingness of what elites see as the under-classiness of deplorables!
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
‘Dexit’ is about the soul of America in being Americans! This is the bottom-line of the digitalization of our presidential politics of 2020 and the future of our Supreme Court after 2020!
 
Voters on the left seem stuck in the past, while Voters on the right seem to be leaning forward with Trump! Yet, Presidential politics has become more raw, more earthy, and more true to ourselves, so much so that it has become more just, more efficient, and more free, as well as more right.
 
Why? Because Hillary Clinton and Joe Biden Democrats had 30 years to get it right with Dexit voters and blew their chances over a generation. Now, Dexit voters are done. It is over. We are through with Democrats. We have divorced ourselves from the Democratic Party. So, we have exited it.
 
Like I wrote on Sunday, June 10, 2012 inside my book “Jumping The Aisle, How I Became a Black Republican in the Age of Obama,” “When my party left, I turned right” as I did my ‘Dexit’.
 
And now in 2020, Bernie’s socialism, Kamala’s racial-gender wars, Cory’s race-baits, and Elizabeth’s identity-crises, just does not cut it anymore with Dexit voters.
 
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
 
Globalism and political integration is rejected across Europe, as unabated immigration is causing stressed national incomes.
“‘Brexit’ (and ‘Dexit’) is about the right of the people in this country to settle their own dynasty!” – Boris Johnson
“Dominic Cummings delivered an estimated one billion targeted ads to voters through AggregateIQ in the lead up to Brexit.”Brexit on HBO Films
“Arron Bank admitted that Leave.EU also hired a data firm specializing in the psychographic profiling and targeting of voters.”Cambridge Analytica “He now denies that money changed hands.”
“It has been revealed that both companies are linked to billionaire businessman Robert Mercer, who was the single biggest Republican donor in the 2016 U.S. election.” – Brexit on HBO Films

This is the chance for a new Europe, one which maintains partnerships and respected national sovereignties.

“The Great Britain decision to leave the EU is a signal to the Brussels Politburo and its bureaucratic attachments. If the EU does not finally leave its wrong path, and the quasi-socialist experiment of deeper political integration, more European Nations will reclaim their sovereignty the way British are.

The result would be more exits. At the very least the Brussels bureaucracy must be radically reduced and the centralist regulation craze ended.

“The time is ripe for a new Europe, a Europe of fatherlands, where we peacefully trade with each other, maintain partnerships and respect the will of the national sovereignties.

“One can only warn the German government not to fill the missing British net contribution with German tax money and thus continue the political fallacy.” Frauke Petry, German AfD firebrand party leader (June 28, 2016) Frauke Petry is a leading figure in the hard-right Alternative for Germany (AfD) party, calling for a ‘Dexit’ – Deutschland out of the EU – vote in the wake of the Brexit victory in the UK.

The Pegida group, which has campaigned throughout Germany for the past year for immigration to end, is backing Dexit, but its founder Lutz Bachmann has not formulated any (Dexit) strategy or said whether his group will campaign for a referendum on Dexit.
Dexit, Democrat Exit, The Digitalization of Presidential Politics in the Age of Trump
__________
 
APPENDIX
 
A record 46,501,241 people were expected to vote in the United Kingdom’s ‘Brexit’ vote on June 23, 2016 with a 72% voter turnout of 33,577,342 ballot pages counted finally. Votes in favor of ‘Remaining’ in the European Union (EU) were 16,141,241 (48%). Votes in favor of ‘Leaving’ the EU were 17,410,742 (52%). England’s Prime Minister David Cameron resigned immediately after the vote, as President Barack Obama’s public endorsement of Cameron’s ‘Remain’ politics was a deep embarrassment to his White House.
 
On the other side of the Atlantic, “A record 137.5 million Americans voted in the November 8, 2016 presidential election, according to new data from the U.S. Census Bureau. Overall voter turnout – defined as the share of adult U.S. citizens who cast ballots – was 61.4% in 2016, a share similar to 2012 presidential election, but below the 63.6% who say they voted in 2008 presidential election,” according to Wikipedia.
 
“According to new U.S. Census Bureau data, voter turnout increased to 65.3 percent for non-Hispanic whites, but decreased to 59.6 percent for non-Hispanic blacks in the 2016 presidential election.”
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Jul 212015
 

Best Bush-Clinton 13

Retail marketing to ordinary folks now follows the “Rule of 3” on The Road to The White House. Clearly, at this early stage, U.S. presidential politics is about business-government relations in retail marketing. 

This is the focus of this brief summary outlining the current state of the U.S. presidential campaigns after the Federal Election Commission’s June 30, 2015 campaign coffers public release.

With the “Rule of 3” in public-sector retail marketing of presidential campaigns, as in any private-sector industrial market organization, there is always a “market stronghold leader with deep pockets” (e.g., a Jeb Bush) and an “entrepreneurial innovator, having technological uniqueness” (e.g., a Ted Cruz or a Marco Rubio), running up on the heels of a “cautious and efficient-market shaker, feeling a squeeze play in the middle” (e.g., a Hillary Clinton). 

In other words, Jeb Bush, Hillary Clinton and Ted Cruz lead the early “Rule of 3” Race in retail marketing of their U.S. presidential campaigns.

If a presidential candidate can reach folks that typically don’t vote and get them to vote for you, then that presidential candidate has mastered their retail marketing on The Road to The White House.

A recent Quinnipiac University poll, taken July 9-20, 2015 of 1,231 Colorado voters; 1,236 Iowa voters; and 1,209 Virginia voters, put former secretary of state, Hillary Clinton head-to-head against Florida Senator Marco Rubio, former Florida Governor Jeb Bush and Wisconsin Governor Scott Walker in three states: Colorado, Iowa and Virginia. 

In particular, Clinton trailed Rubio by 8 points in Colorado, 38-46 percent; and Walker by 9 points, 38-47 percent. The former first lady trailed Bush by 6 points in Iowa, 36-42 percent; and Rubio by 8 points, 36-44 percent. Margin of error in this polling is 2.8 percentage points. A majority of voters in all three states also said they found Clinton not honest and trustworthy. On this issue, The Hill reports, “a CNN/ORC poll indicated that 57 percent of adults said she was not honest or trustworthy, compared to 42 percent who asserted that she was. A Washington Post/ABC News poll put the disparity at 52 percent to 41 percent.”

Right now, the American electorate is signaling that they are fed up with the double-speak in the retail marketing of presidential candidates. Rather, they want some straight talking, some good old fashion retail marketing of persuasion for their vote.

So then, filling the void is a “X-factor market disruptor” (e.g., a Donald Trump), flanking from outside, using guerrilla marketing tactics, sometimes in deep background with an “entrepreneurial innovator, having technological uniqueness” (e.g., a Ted Cruz or a Marco Rubio).

Like the entrepreneurial innovator, the X-factor seeks to shakeup the entire status-quo retail marketing to a wanting electorate, asking for something completely new to listen to and enjoy as a leader in 2016.

Meanwhile, the Trump “X-factor retail market disruptor” is surging in the latest ABC News/Washington Post Polls, leading all twenty-one 2016 GOP presidential candidates at 24 percent, as of July 19-21, 2015, holding down a double-digit lead over the next leading GOP presidential contender, including a 28 percent lead in an Economist/YouGov poll survey of 1,000 respondents between July 18-20, having a margin of error of plus or minus 4.3 percent.

Former Florida Governor Jeb Bush polled at second place with 14 percent, followed by Wisconsin Governor Scott Walker at 13 percent.
 
Retired neurosurgeon Ben Carson follows with 7 percent, then Senator Rand Paul (R-Ky.) with 5 percent.
 
Rounding out the top ten are Senator Marco Rubio (R-Fla.) and Senator Ted Cruz (R-Texas) with 4 percent each, and former Arkansas Governor Mike Huckabee, New Jersey Governor Chris Christie and former CEO Carly Fiorina with 3 percent each.
 
“Trump led the same poll two weeks ago with 15 percent support, meaning he’s almost doubled his total since then,” reports The Hill.
 
“There is clearly a core group of registered voters who identify as Republicans that has coalesced around Trump’s tough talk and proposals,” YouGov wrote.

Why? Because an assumption is that Washington political establishment-media is “reflecting public opinion,” when it is surprisingly not on Main Street USA at least for now very early on the Road to the White House.

As discussed at the close of this piece, trust sentiment polling reveals a growing divide between public opinion and the political establishment and media inside an October 9-13, 2013 Pew Research study and inside the Edelman global 2014 Trust Barometer of 27 developed countries.

In other words, the political establishment and media assumption that everybody is outraged “is always erroneous.”

Former Illinois senator Barack Obama was the new entrepreneurial candidate phenomenon that understood this back in 2008. Likewise, former California governor Ronald Reagan understood this too, as he was the enjoyable candidate to listen to back in 1980. History does repeat itself again in 2016, doesn’t it, in cycles.

Nevertheless, Republicans still expect Bush to eventually win the nomination by 36 percent of respondents of a July 18-20, 2015 Economist/YouGov poll. Walker followed with 11 percent, then Trump with 10 percent.

trump cruz 3 - Retail Marketing on The Road to The White House

With that context of presidential retail marketing established, these three U.S. presidential candidates raised the most money, early on The Road to The White House, as of June 30, 2015. According to the Federal Election Commission, backers pumped $230 million into the top three presidential campaigns.

Presidential campaign experts expect the winner who would become the 2016 president-elect will have spent more than 2 billion dollars in retail marketing to get to that extraordinary lifetime achievement.

At this point, family matters most inside the Roman Agora of the Presidential “Big Money” Games. Candidates with the strongest family connections to the White House are in first and second place.

Former Florida governor Jeb Bush, whose father and brother are ex-presidents, comes first with $114.4 million. Former first lady Hillary Clinton is in second position, having raised $63.1 million. U.S. Senator Ted Cruz (R-Texas) rounds off the top three with $52.3 million.

Of course, the disrupting X-Factor challenging the “Rule of 3” Race in presidential campaign marketing is Billionaire Business and Entertainment Mogul, Donald Trump, who recently announced his net-worth of $10 billion, as self-made, self-driven contribution to his accelerating campaign marketing coffers, now standing at just $1.9 million inside the Federal Election Commission’s most recent public disclosure.

presidential candidates, money raised (FEC, June 30, 2015)

Here’s how the rest of the field of twenty-one presidential candidates shakes out in money raised as of June 30, 2015, according to the Federal Election Commission:

#4 Marco Rubio, U.S. Senator (R-Fla.), $40.7 million

#5 Rick Perry, Governor of Texas (R), $17.9 million

#6 Bernie Sanders, U.S. Senator (I-VT), $15.2 million

#7 John Kasich, Governor of Ohio (R), $11.5 million

#8 Ben Carson, Retired Johns Hopkins neurosurgeon (R), $10.6 million

#9 Mike Huckabee, Former Governor of Arkansas (R), $8 million

#10 Rand Paul, U.S. Senator (R-KY), $6.9 million

#11 Carly Fiorina, Former high-tech business executive (R), $5.1 million

#12 Lindsey Graham, U.S. Senate (R-SC), $3.7 million

#13 Martin O’Malley, Former Governor of Maryland (D), $2 million

#14 Donald Trump, Billionaire Business and Entertainment Mogul (R), $1.9 million

#15 Rick Santorum, U.S. Senator (R-Pa.), $0.6 million

#16-21 (not ranking, as of June 30, 2015, Federal Election Commission release), George Pataki, Former Governor of New York (R); Lincoln Chafee, Former Governor of Rhode Island (D); Chris Christie, Governor of New Jersey (R); Bobby Jindal, Governor of Louisiana (R); Jim Webb, Former Governor of Virginia (D); Scott Walker, Governor of Wisconsin (R);

AAEAAQAAAAAAAANWAAAAJDkzZGI1YjAzLTJlYzUtNDg3Mi04NmZjLWQ3Nzk0ZTNjODEwYw - Retail Marketing on The Road to The White House

Presidential Candidate’s Power of Persuasion in Retail Marketing

Presidential candidates turn three keys of power: to sign off on their retail marketing ads, to appoint great campaign advisers, and to persuade a wanting electorate searching for leadership. In the final analysis, The Road to the White House is quite simply words of persuasion.

Why, because our words create our world. Especially, words of persuasion by our presidential candidates. It remains to be seen as the electorate decides inside the voting booth, whether or not we actually agree with their words about the world they propose to create.

Presidential candidate’s power of persuasion is an art of using words in such a way as to produced a desired impression upon the electorate. The aim is strictly persuasion rather than intellectual approval or conviction.

Homer describes Achilles, as a “speaker of words, as well as a “doer of deeds.”

My late Harvard professor, Richard E. Neustadt, counsels inside his classic, Presidential Power and the Modern Presidents – The Politics of Leadership from Roosevelt to Reagan, “these are the (five) factors that produce self-executing (presidential (candidate) pronouncements) … lacking any one of them the chances are that mere command will not produce compliance.”

  • The first factor “favoring compliance (in retail marketing of) a presidential (candidate’s pronouncement) is assurance that the (presidential candidate) has spoken.” As our presidential candidates make the smallest missteps, or even gaffes, in the meaning of their words heard across a 24-7 online social media news cycle, the core issue of assurance is the presidential candidate’s (somewhat undermined) power of persuasion, that is, “you can’t kick the public to you.”
  • A second factor “making for compliance (in retail marketing of) a presidential candidate’s request is clarity about his or her meaning.” Who knows exactly what one X-factor presidential candidate meant to say when said candidate decided to use honestly freelance “blunt words” publicly speaking about the nation’s pressing issues during a presidential campaign launch from inside said citizen’s hotel. Especially now that the favorable national polling turnaround for the X-factor presidential candidate shows differently that half of the electorate does not really care what the political-media establishment thinks anymore.
  • A third factor “favoring compliance (in retail marketing of) a presidential candidate’s directive is publicity.” We can know definitely each of the twenty-one presidential candidates really believe their passive utterances anytime or anywhere, regardless of whatever context, will go exponentially viral in the atomic speed of social media in the millennial age, a modern phenomena that will indeed get him or her elected or not?
  • A fourth factor “favoring compliance (in retail marketing of) a presidential candidate’s request is actual ability to carry it out.” What do our presidential candidates want us to do with their retail marketing utterances about every single issue in our daily lives on a daily basis at every single moment of our lives for two long years?
  • A fifth factor “making for compliance (in retail marketing of) a presidential candidate’s request is the sense that what he or she wants is his or her by right.” Our presidential candidate has by right his or her power to persuade as he or she pleases on every single issue in our daily lives on a daily basis at every single moment of our lives for two long years. But at what cost to the electorate after the polemical (rhetorical) tsunami of presidential campaign retail marketing has been broken with a record twenty-one presidential candidate buses and entourages now on The Road to The White House.

GOP 2016

Shown in photo is a record fourteen of a total of nineteen GOP presidential candidates.

Campaign Branding Matters Most After Obama for America’s Remarkable Campaign Marketing.

Interestingly, several presidential campaign logos have made waves on social media. Logos nowadays contributes substantially to presidential campaign branding and resulting retail marketing persuasion, placement, promotion, and pulls for campaign dollars.

Hillary Clinton’s, in particular, has garnered some early criticism, which might be a slight contributing factor as to why her campaign may be lagging behind the Bush campaign in the early race for campaign dollars.

According to a poll by YouGov, Hillary Clinton’s logo is disliked by 55 percent of the public – the highest level among the candidates, followed by Rand Paul’s logo, which the public says it is disliked by 48 percent of those polled.

Largest favorability in campaign branding goes to Ted Cruz’s and Marco Rubio’s campaigns, whose logos are liked by 63 percent and 53 percent of the public, respectively. This definitely plays into how their early standing in retail marketing in the race for campaign dollars is so remarkably positioned closely at third and fourth places behind Jeb Bush’s and Hillary Clinton’s campaign marketing pull of dollars.

campaign logos of presidential campaigns

The White House and the New Diversity.

In the age of demography shift and heightened engagement, ethnic and gender diversity is the new vogue in U.S. presidential leadership, and even in Wall Street business relations with Washington’s K Street and the Federal enterprise.

With two women, including former state secretary, Hillary Clinton, and former high-tech business executive, Carly Fiorina, running for the White House in 2016, Pew Research asked Americans, if they want to see a female commander-in-chief and federal chief executive their lifetime.

Among that 38 percent, there is a strong partisan divide – 69 percent of Democratic women want to see a female president compared to just 20 percent of Republican women. Among men, those figures drop to 46 percent for Democrats and just 16 percent for Republicans.

Do_Americans_Want_To_See_A_Woman_In_The_White_House

Statista’s Niall McCarthy adds: “It is important to point out that the prospect of a Hillary Clinton presidency may have influenced Republicans, when it came to answering this hypothetical question.”

Interestingly, opinions on the issue depend more on party-affiliation than gender. Generally, 38 percent of adults in the United States are hopeful that a female president will be elected eventually.

Most recently, a June 2-7, 2015 Gallup Poll has revealed 93 percent of adults in the United States say they would vote in 2016 for a female candidate for president.

Be that as it may, the odds remain daunting with only two women and nineteen men presidential candidate buses negotiating The Road to The White House.

So, this begs a related question in business-government relations: Who Are America’s Best Female Chief Executives in the Private-Sector?

According to a USA TODAY analysis of data from S&P Capital IQ and Bespoke Investment Group, Marissa Mayer is in first place. The Yahoo boss comes seventh in terms of overall CEO pay, with her total annual compensation amounting to $42.1 million. Safra Ada Catz of Oracle is the second highest-earning female CEO with $42.1 million, while Lockheed Martin’s Marillyn Hewson completes the top three. Her annual pay is an impressive $33.7 million.

highest_paid_female_chief_executives

Times have changed for female chief executives in the private-sector. In fact, they now earn more on average than their male counterparts. During the latest fiscal year, female CEOs in the S&P 500 earned $18.8 million, substantially more than the $12.7 million paid to the male CEOs listed.

Public-Sector Workforce Satisfaction is Rising for the Next White House Chief Executive.

Interestingly, government employment is on the rise across the U.S. workforce, the United States Bureau of Labor Statistics trends are showing going forward in the next seven years into 2022. So, any chief executive inside the White House will be leading an increasingly satisfied and growing workforce not only inside the Federal beltway in Washington, DC, but also inside the statehouse capitols.

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Forbes and Statista asked over 20,000 workers at large U.S. companies, nonprofit institutions, government agencies, and U.S. divisions of multinationals the following question: how likely would they be to recommend their employer to someone else on a scale of 0-10? Their answers helped formulate America’s Best Employers 2015.

Top employers in government services, as rated by employee satisfaction (out of a highest possible score of 10, lowest possible score is 0), according to Forbes:

Fire Department of the City of New York, 9.25

Department of State, 9.13

Forest Service (Department of Agriculture, USDA), 8.95

National Institutes of Health, 8.9

United States Coast Guard (Department of Homeland Security), 8.83

City of Los Angeles, 8.78

NASA, 8.76

State of Arkansas, 8.72

Los Angeles County, 8.7

U.S. Army Corp of Engineers, 8.64

When it comes to working for the U.S. government, the Fire Department of the City of New York comes first with a score of 9.25. Benefits of being a firefighter in New York include lifelong medical coverage, up to four weeks paid vacation each year and a competitive salary that more than doubles in the first five years of the job. Read more on Forbes.

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Any chief executive inside the White House will also be facilitating an increasingly closer relationship with big business on Wall Street. Google. Costco. Marathon Petroleum. The Container Store. L.L. Bean. These are America’s five best employers! Statista and Forbes have performed an extensive survey to discover America’s 500 best employers. It’s not a surprise at all that Google is ranked first, but who would have expected the Fire Department of the City of New York to be ranked in the top 20?

Top employers in the private-sector, including U.S. companies, institutions, and U.S. divisions of international firms with a minimum headcount of 2,500 employees, as rated by employee satisfaction (out of a highest possible score of 10, lowest possible score is 0), according to Forbes:

Google, 9.55

Costco, 9.53

Marathon Petroleum, 9.53

The Container Store, 9.51

L.L. Bean, 9.49

Baxter, 9.44

BMW, 9.4

Shaw Industries, 9.39

Wegmans Food Markets, 9.38

Harley-Davidson, 9.35

The 500 Best Employers in the U.S. 2015 were chosen across 25 industries based on an independent survey by Statista 20,000 American employees working for large firms or institutions have been asked if they would recommend their employer, or any other employers in their industry, to a potential employee.

More information and the complete list of the 500 best American employers can be found on Forbes.com or in the print issue, available from April 13, 2015.

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Whom Do You Trust in Retail Marketing on The Road to The White House?

Which political-economic institutions interwoven across our social fabric do Americans trust most or least in 2014?

By a wide margin, we put our trust most in small businesses with 84 percent of people now saying that they trust small businesses as a private merchant economic institution more than before, and the U.S. military, with 78 percent of people now pronouncing that they trust the military as an institution more than before, followed by churches and religious institutions with 59 percent of people now believing that they trust the church as an institution more than before, according to a new poll by Harris Interactive.

Notwithstanding the political seismic shift right on November 4, 2014, trust in Congress is plummeting, as 72 percent of American adults reported a decline in trust over the past few years, says the Harris Poll.

The White House has also experienced a major deterioration in trust, not only in the run up to the 2014 midterm election cycle, but also a historical record of twenty-one 2016 presidential candidates currently engaged in retail marketing on The Road to The White House. Henceforward53 percent of people now saying that they trust the presidential executive and Cabinet secretarial administrative institution less than before, the Harris Poll concludes.

In the run up to the 2016 presidential election cycle, here are 5 questions that have to be asked of the next legislative and administrative president and chief federal government manager in order to further our trust in retail marketing onThe Road to The White House, as a cherished institution:

  1. Have you ever run an organization of very large size and complexity?
  2. How many people have you overseen on a large scale and scope?
  3. Have you ever overseen a large budget and established financial integrity of a large organization?
  4. Have you establish a vision for the way forward inside and outside a large organization?
  5. Have you ever laid out operational efficiency of a complex organization and established incentives to a large labor force toward performance excellence over 5-10 years?

Well, that’s neither here nor there, as the person answering these questions for our trust remains to be seen.

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A Gallup Poll taken in the middle of 2013 concluded American’s trust in our branches of government separate in how effective and efficient we see their power. The legislative branch garners the lowest trust at 34%, compared to the executive branch at 51%, and the judicial branch at 62%.

“Congress needs a mindset change, an attitude change. Everybody just wants to fight all the time, and nobody wants to get anything done.” Former President Clinton said on Saturday, October 18, 2014, as he stood in front of a Hope, Arkansas revitalized railway station, at a lectern sporting an “Arkansas First” sign, and embracing political candidates he’s known for decades, according to The Associated Press. “This election is really about economics, education, and families. The rest of it is all smoke and mirrors,” Clinton said, adding, “Don’t let anyone fool you.”

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Photo Credit: Jerry Habraken / Associated Press. Democratic candidates James Lee Witt, left, and Mike Ross, right, watch former President Bill Clinton speak to the crowd during a rally at the train depot in his hometown of Hope, Arkansas. Saturday morning. Clinton praised all of the democratic candidates up for election and touched on topics such as the Ebola and healthcare.

Historical trends reveal overall we fell from a high of 78% trust in government in 1958 to a woefully low 19% trust in government in 2013 (and even trending downward in the run up to the recent Congressional election on November 4, 2014), see Pew Research Center Study, performed October 9-13, 2013.

The downward trend shown below represents a three-poll average of percentage of Americans saying “they trust the federal government to do what is right, either just about always or most of the time.”

Data was compiled and averaged from Pew, Gallup, CNN, ABC/Washington Post, CBS/New York Times, and the National Election Survey.

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These trust sentiment findings were additionally confirmed in an Edelman global 2014 Trust Barometer of 27 developed countries (including the United States), and involving 33,000 respondents (surveyed for 6 years in 20+ markets, and 9 years in 10+ markets).

Remarkably, the Edelman Trust Barometer reveals a striking 14-point trust gap between government and business.

“Trust in business and non-governmental organizations (NGOs) remains stable, as trust in government and media decreases,” according to the Trust Barometer.

In terms of percentages of the study’s respondents having “total trust,” and those having “trust a great deal” in 2014 [2013], the findings are as follows:

#1 NGOs at 64% [63%] (“total trust”) and at 23% [22%] (“trust a great deal”);

#2 Business at 58% [58%] and at 16% [17%], respectively;

#3 Media at 52% [57%] and at 16% [17%];

#4 Government at 44% [48%] and at 15% [16%].

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By and large, media and breaking news is increasingly driven in 2014 by your highest trust by a wide margin in search engines, like Google, Bing, and Yahoo!, and social media, like Facebook and Twitter.

Our levels of trust in sources of information, according to the Edelman 2014 Trust Barometer, rests in both online search engines and traditional media at 65%, hybrid sources of media at 54%, social media at 47%, and purchased or owned media at 45%.

When Edelman Trust Barometer respondents were asked about their “first source to turn to for general business information,” 30% said they go to online search, 26% read newspapers, and 21% tuned into broadcast or cable television news.

As trust respondents were asked about their “first source to turn to for breaking news about business,” 28% said they immediately search online, 20% quickly grab a newspaper, and 25% click the remote to their favorite broadcast or cable news television.

Finally, trust respondents asked about their “source used to confirm or validate information on breaking news about business,” 36% said they do an online search, 19% open up their newspapers, and 20% watch the broadcast or cable television news reports.

It is a real kindness to trust certain people with your secrets; they can feel so important, as they pass them along!”

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