Feb 052018

“An aerial view of the site of an early morning train crash Sunday, February 4, 2018 between an Amtrak train, bottom right, and a CSX freight train, top left, in Cayce, South Carolina. The Amtrak passenger train slammed into a freight train in the early morning darkness Sunday, killing at least two Amtrak crew members and injuring 116 people,” authorities said. (AP Photo/Jeff Blake)
Video Credit: Rachel Wise, via local reports by The State: “Here’s what you need to know about the train collision in Cayce, South Carolina. A crash involving an Amtrak passenger train and a freight train in Cayce, South Carolina on February 4, 2018, killed at least two people and injured 116.”
#BREAKING: #Amtrak91 train crashes into a stationary CSX freight train in Cayce, South Carolina, about 10 miles south of Columbia (in Lexington County), in a mostly industrial area near the intersection of Interstate-26 and Interstate-77, according to Derrec Becker of South Carolina Emergency Management, killing two Amtrak employees, and injuring 116 on Sunday, February 4, 2018 – the third deadly train crash involving Amtrak in less than two months, and the second Amtrak crash to have happened outside of Charlottesville, Virginia within the past week.
That Charlottesville Amtrak train crashed into a garbage truck, attempting to beat the train at a crossing having bar crossing protection and a working railroad crossing signal, killing two men operating the truck. The train was packed with Republican congressional members and their families en route to a GOP Retreat near Charlottesville, Virginia, on Wednesday, January 31, 2018.
#Amtrak91 was en route from New York City to Miami with 139 passengers, 8 Amtrak crew aboard, when the passenger train, passing a track switch sending it on-course to side-tracking, suddenly hit head-on a stationary CSX freight train in the dark of night and derailed at 2:45 am early Sunday morning near Cayce, South Carolina, as depicted above by National Transportation Safety Board Chairman Robert L. Sumwalt during his news conference Sunday afternoon.
Both fatalities were passengers on the Amtrak 91 train.  “About 140 passengers were on the train,” Becker said to reporters and media at the crash site.
“Passenger injuries ranged from scratches to broken bones,” Lexington County spokesman Harrison Cahill said.
“We know that they are shaken up quite a bit, and this is unlike anything else they’ve ever been through before,” Captain Adam Myrick with the Lexington County Sheriff’s Department told The State newspaper in Columbia, South Carolina. “We wanted to get them out of the cold, get them out of the weather.”
“The Amtrak train’s lead engine and some passenger cars derailed,” Amtrak said in a statement. Photos posted on social media by reporters at the scene showed at least one Amtrak rail car on its side and several CSX cars and engines damaged.
“The wreck happened near a rail yard where several spurs branch off for train cars to be unloaded. Investigators don’t know if the Amtrak train was diverted from its track,” Associated Press reports.
Video Credit: Rachel Wise, via local reports by The State: “Here’s what you need to know about the train collision in Cayce, South Carolina. A crash involving an Amtrak passenger train and a freight train in Cayce, South Carolina on February 4, 2018, killed at least two people and injured 116.”
The National Transportation Safety Board has launched an investigation into Amtrak 91 crash and derailment. At a briefing on Sunday, NTSB chairman Robert L. Sumwalt confirmed earlier reports that the stationary CSX freight train was on the right track, and the moving Amtrak 91 passenger train was on the wrong one.
Robert Sumwalt, chairman of the National Transportation Safety Board (NTSB), said “a team of investigators has been dispatched to Sunday’s crash. A news conference (was) held (Sunday) afternoon,” he said.
Sumwalt said he did not know the speed of the train at the time of the crash, and that authorities are still gathering the necessary materials for the investigation, and would be able to provide more information Monday.
President Trump “was briefed on the train accident in South Carolina and is receiving regular updates,” deputy White House press secretary Lindsay Walters said. “Our thoughts and prayers are with everyone that has been affected by this incident.”
The collision caused 5,000 gallons of fuel to spill and authorities are working to contain the leaks, according to Time. “About 5,000 gallons of diesel fuel spilled at the scene, Becker said. Hazmat crews were dispatched, and the spill was being contained. There was no threat to the public, he said.
The Red Cross set up an emergency shelter at nearby Pine Ridge Middle School to assist with the injured, the Lexington County Sheriff’s Department said on Twitter.”
Recent pattern of train crashes and derailments threaten railway safety and security.
Amtrak 91 was the second major crash for Amtrak in less than a week. On Wednesday, January 31, 2018, a train carrying GOP members of Congress to a retreat in West Virginia hit a garbage truck near Charlottesville, Virginia. The crash killed one person in the truck and left others wounded.
On December 18, 2017, an inaugural run of a new high-speed passenger rail route south of Tacoma, Washington, performing as Amtrak 501 passenger train derailed (shown in the photo above) on Interstate 5 Point Defiance overpass near DuPont, Washington near Seattle, sending cars crashing into the highway below, and killing three passengers on board. 

The bypass was intended to “reduce congestion and separate passenger and freight traffic,” and was “designed for faster speeds and shorter travel times (saving ten minutes from Seattle to Portland) than the previous route used by Cascades.” (via Wikipedia).

Furthermore via Wikipedia, “the lead locomotive, Amtrak/WSDOT (Washington State Department of Transportation) Siemens SC-44 Charger No. 1402, and all twelve cars derailed, while approaching a bridge over Interstate 5. The trailing locomotive, Amtrak P42DC No. 181, remained on the rails.

A number of automobiles on southbound I-5 were crushed and three people on board the train died. The train derailed a short distance from where the new route merges with the previous route.

Preliminary data from the data recorder showed that the train was traveling at 78 miles per hour (126 kilometer per hour), nearly 50 miles per hour (80 kilometer per hour) over the speed limit, when the incident happened.”


As chronicled and detailed by Fox News: “Amtrak, which operates a nationwide rail network that serves an average of 85,700 passengers per day, has had a string of incidents in recent years. At least 26 Amtrak derailments were reported between 2014 and 2017.

Here’s a look at some of Amtrak’s deadliest accidents in recent years. Each of these train crashes killed at least two people on board.”

For instance in 2015, an Amtrak 188 train en route from Washington, DC Union Station to Philadelphia 34th Street Station derailed at 9:30 am just south of  Philadelphia, killing eight people and injuring more than 200.

In a most recent incident, a GOP Retreat Amtrak Train Rams into Garbage Truck, Driver Killed, Crossing Railways Track, having bar crossing protection and a working railroad crossing signal, near Charlottesville, Virginia (approximately 11am ET Wednesday, January 31, 2018).
Sarah Evancho, who lives nearby, heard a boom when the crash happened. It’s trash day, and the truck had just picked up garbage at her house.
“I’m just heartbroken for this man and his family,” Evancho, who is a local pastor, said of the victim. “This doesn’t happen here.”
At least one person on a dump truck was killed after it was struck by a train carrying members of Congress to a GOP policy retreat on Wednesday.
White House spokesperson Sarah Sanders confirmed the fatality, along with a serious injury to a person on the truck. She said there are no serious injuries among the members of Congress, though staff for Rep. Jason Lewis of Minnesota said he is being treated “per standard concussion protocol” at a local hospital.
“I’m fine compared to, tragically, the truck drivers, and thankful for the prompt action of our doctors and first responders,” Lewis said in a statement. “My thoughts are with the family of the individual who passed away.”
The University of Virginia Health System said three patients was transported to UVA Medical Center, and two additional patients was being transported there. One patient is critical, while the others are being evaluated.
“Today’s incident was a terrible tragedy,” said House Speaker Paul Ryan, who was aboard the train. “We are grateful for the first responders who rushed to the scene and we pray for the victims and their families. May they all be in our thoughts right now.”
The train was taking the lawmakers to a Republican retreat at The Greenbrier, a resort in West Virginia on the border with Virginia. They will take charter buses the rest of the way to the retreat, and Vice President Mike Pence is still expected to speak tonight. President Trump is expected to speak at a Breakfast with GOP Lawmakers scheduled for tomorrow morning.
On the day after President Trump’s First State of the Union Address, highlighting a $1.8 trillion dollar 10-year investment in the nation’s transportation infrastructure, the irony is glaring that these two intermodal surface transportation have collided on this day – a Federation Railroad Administration (FRA) Amtrak train packed with GOP lawmakers, collided with a Federal Highway Administration (FHWA) and Federal Motor Carrier Safety Administration (FMCSA) garbage truck.
Once again, shortly after Amtrak 501 derailment onto Interstate 5 outside of Seattle, Washington back in December, and now on Sunday, February 4, 2018 an Amtrak 91 passenger train collision with a CSX freight train, is “positive train control” widespread funding and implementation now an imperative, given last week’s Amtrak crash outside Charlottesville, Virginia, wherein lawmakers can now specifically empathize with the impact of this advancement in high-speed railways technology!
Video Credit: Rachel Wise, via local reports by The State: “Here’s what you need to know about the train collision in Cayce, South Carolina. A crash involving an Amtrak passenger train and a freight train in Cayce, South Carolina on February 4, 2018, killed at least two people and injured 116.”
Shouldn’t all Amtrak trains be certified with a locomotive decal stating that it is equipped with positive train control technology?
Says Jeff Stagl, Managing Editor of Progressive Railroading: “Since the Rail Safety Improvement Act was enacted in 2008, nearly 40 U.S. freight and commuter railroads have spent a lot of money in an attempt to implement positive train control (PTC) by the mandated deadline of Dec. 31, 2015.
As of mid-November, the impacted railroads had collectively expended more than $1.5 billion, according to the Association of American Railroads (AAR). The vast majority of those dollars were disbursed by the U.S. Class Is, which likely will face a total implementation price tag of about $10 billion.” 

Positive train control (PTC) is essentially a train traffic control system technology analogous to our conventional highway traffic light control system technology, originally invented by Garrett Augustus Morgan Sr – also historically credited as the first African American in Cleveland, Ohio to own an automobile – a tangential technological educational acknowledgment of February 2018 Black History Month!
“Morgan had witnessed a serious accident at an intersection, and he filed a patent for a highway traffic control device having a third “warning” position in 1922. The patent was granted in 1923 … Morgan later sold his traffic signal patent rights to General Electric for $40,000,” according to Wikipedia, which was a fortune for an African American man making a living back in those early “roaring J.P. Morgan 1920s” days of the 20th century.
PTC is “a system of functional requirements for monitoring and controlling train movements and is a type of train protection system. The term stems from control engineering. The train is only allowed to move in case of positive movement allowance. It generally improves the safety of railway traffic.”
The Alaska Railroad Corporation shows above the technological components of PTC involves four (4) aspects:
  1. Central Train Management and Dispatch Systems (TDMS).
  2. Main Communication Technology linkages between trains and TDMS.
  3. Global Positioning Systems on locomotive location reporting and mandatory speed directives and stoppage enforcements.
  4. Wayside Tracking Technology on communication to locomotive engineering cockpit about tracking integrity, signal crossing safety, and track switching positioning and forewarning, via Data Radio Linkages back to Main Communication Technology (2) above.
Moreover, the American Railway Engineering and Maintenance-of-Way Association (AREMA) describes “Positive Train Control,” as having these four (4) primary characteristics:
  1. Train separation or collision avoidance
  2. Line speed enforcement
  3. Temporary speed restrictions
  4. Rail worker wayside safety
In the case of the most recent Amtrak 91 train crash and derailment, as suggested in the above video with reporters on Sunday, February 4, 2018, by NTSB Chairman Robert Sumwalt, “positive train control” could have provided the train engineer a forewarning that the track switch ahead had the doomed Amtrak 91 train “tragically off-course” of the main line through-course tracking, and “catastrophically on-course” to side-tracking towards a head-on collusion with a stationary CSX freight train sitting on side-tracking.
Although America’s crumbling infrastructure has been viewed as a potentially unifying issue for the two political parties, Democrats and Republicans remain far apart on how to proceed forward.
Most Republicans, as they mingled at the Capitol on Tuesday, January 30, 2018 after Trump’s first State of the Union speech, “talked up infrastructure as public-private partnerships driven by tax credits for corporations.”
Most Democrats believe the nation’s infrastructure fundamentally is a federal government funding initiative with strict congressional regulations and requirements tied to local purse strings on how they spend in strengthening and retrofitting America’s crumbling infrastructure.
“Yet the (2008 Rail Safety Improvement Act) law’s impact on regionals and short lines is much more significant than the federal list of mandated and exempted small railroads might indicate,” says American Short Line and Regional Railroad Association (ASLRRA) President Richard Timmons.

“Although Congress’ intent was to exempt all Class IIs and Class IIIs from Positive Train Control (PTC) requirements stipulated in the Rail Safety Improvement Act, small railroads that help move traffic on Class Is’ lines or are connected with commuter-rail systems need to install PTC equipment on their locomotives to comply with the letter of the law,” ASLRRA President Timmons says. 

President Trump is now rapidly turning his “Make America’s Infrastructure Great Again” vision into federal policy and legislation with the help of the Republican-controlled Congress, particularly through its “Fixing America’s Surface Transportation (FAST) Act” – providing authorization through FY 2020.
The U.S. Senate’s FAA Reauthorization Act (S. 2658); and The U.S. House’s ”Aviation Innovation, Reform, and Reauthorization Act” (H.R. 4441) – providing comprehensive reforms to the Air Traffic Control System, and even provisions for enhanced airport security and airport modernization.
And ”Transportation Investment Generating Economic Recovery (TIGER)” discretionary grant program – providing operations of public transportation and passenger rail agencies to continue their transportation safety and security improvements!
In closing, here’s what President Trump said about America’s crumbling infrastructure during his first State of the Union Address Tuesday, January 30, 2018:
“As we rebuild our industries, it is also time to rebuild our crumbling infrastructure.
America is a nation of builders. We built the Empire State Building in just 1 year — is it not a disgrace that it can now take 10 years just to get a permit approved for a simple road?
I am asking both parties to come together to give us the safe, fast, reliable, and modern infrastructure our economy needs and our people deserve.
Tonight, I am calling on the Congress to produce a bill that generates at least $1.5 trillion for the new infrastructure investment we need.
Every Federal dollar should be leveraged by partnering with State and local governments and, where appropriate, tapping into private sector investment — to permanently fix the infrastructure deficit.
Any bill must also streamline the permitting and approval process — getting it down to no more than two years, and perhaps even one.
Together, we can reclaim our building heritage. We will build gleaming new roads, bridges, highways, railways, and waterways across our land.”
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Jul 212015

Best Bush-Clinton 13

Retail marketing to ordinary folks now follows the “Rule of 3” on The Road to The White House. Clearly, at this early stage, U.S. presidential politics is about business-government relations in retail marketing. 

This is the focus of this brief summary outlining the current state of the U.S. presidential campaigns after the Federal Election Commission’s June 30, 2015 campaign coffers public release.

With the “Rule of 3” in public-sector retail marketing of presidential campaigns, as in any private-sector industrial market organization, there is always a “market stronghold leader with deep pockets” (e.g., a Jeb Bush) and an “entrepreneurial innovator, having technological uniqueness” (e.g., a Ted Cruz or a Marco Rubio), running up on the heels of a “cautious and efficient-market shaker, feeling a squeeze play in the middle” (e.g., a Hillary Clinton). 

In other words, Jeb Bush, Hillary Clinton and Ted Cruz lead the early “Rule of 3” Race in retail marketing of their U.S. presidential campaigns.

If a presidential candidate can reach folks that typically don’t vote and get them to vote for you, then that presidential candidate has mastered their retail marketing on The Road to The White House.

A recent Quinnipiac University poll, taken July 9-20, 2015 of 1,231 Colorado voters; 1,236 Iowa voters; and 1,209 Virginia voters, put former secretary of state, Hillary Clinton head-to-head against Florida Senator Marco Rubio, former Florida Governor Jeb Bush and Wisconsin Governor Scott Walker in three states: Colorado, Iowa and Virginia. 

In particular, Clinton trailed Rubio by 8 points in Colorado, 38-46 percent; and Walker by 9 points, 38-47 percent. The former first lady trailed Bush by 6 points in Iowa, 36-42 percent; and Rubio by 8 points, 36-44 percent. Margin of error in this polling is 2.8 percentage points. A majority of voters in all three states also said they found Clinton not honest and trustworthy. On this issue, The Hill reports, “a CNN/ORC poll indicated that 57 percent of adults said she was not honest or trustworthy, compared to 42 percent who asserted that she was. A Washington Post/ABC News poll put the disparity at 52 percent to 41 percent.”

Right now, the American electorate is signaling that they are fed up with the double-speak in the retail marketing of presidential candidates. Rather, they want some straight talking, some good old fashion retail marketing of persuasion for their vote.

So then, filling the void is a “X-factor market disruptor” (e.g., a Donald Trump), flanking from outside, using guerrilla marketing tactics, sometimes in deep background with an “entrepreneurial innovator, having technological uniqueness” (e.g., a Ted Cruz or a Marco Rubio).

Like the entrepreneurial innovator, the X-factor seeks to shakeup the entire status-quo retail marketing to a wanting electorate, asking for something completely new to listen to and enjoy as a leader in 2016.

Meanwhile, the Trump “X-factor retail market disruptor” is surging in the latest ABC News/Washington Post Polls, leading all twenty-one 2016 GOP presidential candidates at 24 percent, as of July 19-21, 2015, holding down a double-digit lead over the next leading GOP presidential contender, including a 28 percent lead in an Economist/YouGov poll survey of 1,000 respondents between July 18-20, having a margin of error of plus or minus 4.3 percent.

Former Florida Governor Jeb Bush polled at second place with 14 percent, followed by Wisconsin Governor Scott Walker at 13 percent.
Retired neurosurgeon Ben Carson follows with 7 percent, then Senator Rand Paul (R-Ky.) with 5 percent.
Rounding out the top ten are Senator Marco Rubio (R-Fla.) and Senator Ted Cruz (R-Texas) with 4 percent each, and former Arkansas Governor Mike Huckabee, New Jersey Governor Chris Christie and former CEO Carly Fiorina with 3 percent each.
“Trump led the same poll two weeks ago with 15 percent support, meaning he’s almost doubled his total since then,” reports The Hill.
“There is clearly a core group of registered voters who identify as Republicans that has coalesced around Trump’s tough talk and proposals,” YouGov wrote.

Why? Because an assumption is that Washington political establishment-media is “reflecting public opinion,” when it is surprisingly not on Main Street USA at least for now very early on the Road to the White House.

As discussed at the close of this piece, trust sentiment polling reveals a growing divide between public opinion and the political establishment and media inside an October 9-13, 2013 Pew Research study and inside the Edelman global 2014 Trust Barometer of 27 developed countries.

In other words, the political establishment and media assumption that everybody is outraged “is always erroneous.”

Former Illinois senator Barack Obama was the new entrepreneurial candidate phenomenon that understood this back in 2008. Likewise, former California governor Ronald Reagan understood this too, as he was the enjoyable candidate to listen to back in 1980. History does repeat itself again in 2016, doesn’t it, in cycles.

Nevertheless, Republicans still expect Bush to eventually win the nomination by 36 percent of respondents of a July 18-20, 2015 Economist/YouGov poll. Walker followed with 11 percent, then Trump with 10 percent.

With that context of presidential retail marketing established, these three U.S. presidential candidates raised the most money, early on The Road to The White House, as of June 30, 2015. According to the Federal Election Commission, backers pumped $230 million into the top three presidential campaigns.

Presidential campaign experts expect the winner who would become the 2016 president-elect will have spent more than 2 billion dollars in retail marketing to get to that extraordinary lifetime achievement.

At this point, family matters most inside the Roman Agora of the Presidential “Big Money” Games. Candidates with the strongest family connections to the White House are in first and second place.

Former Florida governor Jeb Bush, whose father and brother are ex-presidents, comes first with $114.4 million. Former first lady Hillary Clinton is in second position, having raised $63.1 million. U.S. Senator Ted Cruz (R-Texas) rounds off the top three with $52.3 million.

Of course, the disrupting X-Factor challenging the “Rule of 3” Race in presidential campaign marketing is Billionaire Business and Entertainment Mogul, Donald Trump, who recently announced his net-worth of $10 billion, as self-made, self-driven contribution to his accelerating campaign marketing coffers, now standing at just $1.9 million inside the Federal Election Commission’s most recent public disclosure.

presidential candidates, money raised (FEC, June 30, 2015)

Here’s how the rest of the field of twenty-one presidential candidates shakes out in money raised as of June 30, 2015, according to the Federal Election Commission:

#4 Marco Rubio, U.S. Senator (R-Fla.), $40.7 million

#5 Rick Perry, Governor of Texas (R), $17.9 million

#6 Bernie Sanders, U.S. Senator (I-VT), $15.2 million

#7 John Kasich, Governor of Ohio (R), $11.5 million

#8 Ben Carson, Retired Johns Hopkins neurosurgeon (R), $10.6 million

#9 Mike Huckabee, Former Governor of Arkansas (R), $8 million

#10 Rand Paul, U.S. Senator (R-KY), $6.9 million

#11 Carly Fiorina, Former high-tech business executive (R), $5.1 million

#12 Lindsey Graham, U.S. Senate (R-SC), $3.7 million

#13 Martin O’Malley, Former Governor of Maryland (D), $2 million

#14 Donald Trump, Billionaire Business and Entertainment Mogul (R), $1.9 million

#15 Rick Santorum, U.S. Senator (R-Pa.), $0.6 million

#16-21 (not ranking, as of June 30, 2015, Federal Election Commission release), George Pataki, Former Governor of New York (R); Lincoln Chafee, Former Governor of Rhode Island (D); Chris Christie, Governor of New Jersey (R); Bobby Jindal, Governor of Louisiana (R); Jim Webb, Former Governor of Virginia (D); Scott Walker, Governor of Wisconsin (R);

Presidential Candidate’s Power of Persuasion in Retail Marketing

Presidential candidates turn three keys of power: to sign off on their retail marketing ads, to appoint great campaign advisers, and to persuade a wanting electorate searching for leadership. In the final analysis, The Road to the White House is quite simply words of persuasion.

Why, because our words create our world. Especially, words of persuasion by our presidential candidates. It remains to be seen as the electorate decides inside the voting booth, whether or not we actually agree with their words about the world they propose to create.

Presidential candidate’s power of persuasion is an art of using words in such a way as to produced a desired impression upon the electorate. The aim is strictly persuasion rather than intellectual approval or conviction.

Homer describes Achilles, as a “speaker of words, as well as a “doer of deeds.”

My late Harvard professor, Richard E. Neustadt, counsels inside his classic, Presidential Power and the Modern Presidents – The Politics of Leadership from Roosevelt to Reagan, “these are the (five) factors that produce self-executing (presidential (candidate) pronouncements) … lacking any one of them the chances are that mere command will not produce compliance.”

  • The first factor “favoring compliance (in retail marketing of) a presidential (candidate’s pronouncement) is assurance that the (presidential candidate) has spoken.” As our presidential candidates make the smallest missteps, or even gaffes, in the meaning of their words heard across a 24-7 online social media news cycle, the core issue of assurance is the presidential candidate’s (somewhat undermined) power of persuasion, that is, “you can’t kick the public to you.”
  • A second factor “making for compliance (in retail marketing of) a presidential candidate’s request is clarity about his or her meaning.” Who knows exactly what one X-factor presidential candidate meant to say when said candidate decided to use honestly freelance “blunt words” publicly speaking about the nation’s pressing issues during a presidential campaign launch from inside said citizen’s hotel. Especially now that the favorable national polling turnaround for the X-factor presidential candidate shows differently that half of the electorate does not really care what the political-media establishment thinks anymore.
  • A third factor “favoring compliance (in retail marketing of) a presidential candidate’s directive is publicity.” We can know definitely each of the twenty-one presidential candidates really believe their passive utterances anytime or anywhere, regardless of whatever context, will go exponentially viral in the atomic speed of social media in the millennial age, a modern phenomena that will indeed get him or her elected or not?
  • A fourth factor “favoring compliance (in retail marketing of) a presidential candidate’s request is actual ability to carry it out.” What do our presidential candidates want us to do with their retail marketing utterances about every single issue in our daily lives on a daily basis at every single moment of our lives for two long years?
  • A fifth factor “making for compliance (in retail marketing of) a presidential candidate’s request is the sense that what he or she wants is his or her by right.” Our presidential candidate has by right his or her power to persuade as he or she pleases on every single issue in our daily lives on a daily basis at every single moment of our lives for two long years. But at what cost to the electorate after the polemical (rhetorical) tsunami of presidential campaign retail marketing has been broken with a record twenty-one presidential candidate buses and entourages now on The Road to The White House.

GOP 2016

Shown in photo is a record fourteen of a total of nineteen GOP presidential candidates.

Campaign Branding Matters Most After Obama for America’s Remarkable Campaign Marketing.

Interestingly, several presidential campaign logos have made waves on social media. Logos nowadays contributes substantially to presidential campaign branding and resulting retail marketing persuasion, placement, promotion, and pulls for campaign dollars.

Hillary Clinton’s, in particular, has garnered some early criticism, which might be a slight contributing factor as to why her campaign may be lagging behind the Bush campaign in the early race for campaign dollars.

According to a poll by YouGov, Hillary Clinton’s logo is disliked by 55 percent of the public – the highest level among the candidates, followed by Rand Paul’s logo, which the public says it is disliked by 48 percent of those polled.

Largest favorability in campaign branding goes to Ted Cruz’s and Marco Rubio’s campaigns, whose logos are liked by 63 percent and 53 percent of the public, respectively. This definitely plays into how their early standing in retail marketing in the race for campaign dollars is so remarkably positioned closely at third and fourth places behind Jeb Bush’s and Hillary Clinton’s campaign marketing pull of dollars.

campaign logos of presidential campaigns

The White House and the New Diversity.

In the age of demography shift and heightened engagement, ethnic and gender diversity is the new vogue in U.S. presidential leadership, and even in Wall Street business relations with Washington’s K Street and the Federal enterprise.

With two women, including former state secretary, Hillary Clinton, and former high-tech business executive, Carly Fiorina, running for the White House in 2016, Pew Research asked Americans, if they want to see a female commander-in-chief and federal chief executive their lifetime.

Among that 38 percent, there is a strong partisan divide – 69 percent of Democratic women want to see a female president compared to just 20 percent of Republican women. Among men, those figures drop to 46 percent for Democrats and just 16 percent for Republicans.


Statista’s Niall McCarthy adds: “It is important to point out that the prospect of a Hillary Clinton presidency may have influenced Republicans, when it came to answering this hypothetical question.”

Interestingly, opinions on the issue depend more on party-affiliation than gender. Generally, 38 percent of adults in the United States are hopeful that a female president will be elected eventually.

Most recently, a June 2-7, 2015 Gallup Poll has revealed 93 percent of adults in the United States say they would vote in 2016 for a female candidate for president.

Be that as it may, the odds remain daunting with only two women and nineteen men presidential candidate buses negotiating The Road to The White House.

So, this begs a related question in business-government relations: Who Are America’s Best Female Chief Executives in the Private-Sector?

According to a USA TODAY analysis of data from S&P Capital IQ and Bespoke Investment Group, Marissa Mayer is in first place. The Yahoo boss comes seventh in terms of overall CEO pay, with her total annual compensation amounting to $42.1 million. Safra Ada Catz of Oracle is the second highest-earning female CEO with $42.1 million, while Lockheed Martin’s Marillyn Hewson completes the top three. Her annual pay is an impressive $33.7 million.


Times have changed for female chief executives in the private-sector. In fact, they now earn more on average than their male counterparts. During the latest fiscal year, female CEOs in the S&P 500 earned $18.8 million, substantially more than the $12.7 million paid to the male CEOs listed.

Public-Sector Workforce Satisfaction is Rising for the Next White House Chief Executive.

Interestingly, government employment is on the rise across the U.S. workforce, the United States Bureau of Labor Statistics trends are showing going forward in the next seven years into 2022. So, any chief executive inside the White House will be leading an increasingly satisfied and growing workforce not only inside the Federal beltway in Washington, DC, but also inside the statehouse capitols.


Forbes and Statista asked over 20,000 workers at large U.S. companies, nonprofit institutions, government agencies, and U.S. divisions of multinationals the following question: how likely would they be to recommend their employer to someone else on a scale of 0-10? Their answers helped formulate America’s Best Employers 2015.

Top employers in government services, as rated by employee satisfaction (out of a highest possible score of 10, lowest possible score is 0), according to Forbes:

Fire Department of the City of New York, 9.25

Department of State, 9.13

Forest Service (Department of Agriculture, USDA), 8.95

National Institutes of Health, 8.9

United States Coast Guard (Department of Homeland Security), 8.83

City of Los Angeles, 8.78

NASA, 8.76

State of Arkansas, 8.72

Los Angeles County, 8.7

U.S. Army Corp of Engineers, 8.64

When it comes to working for the U.S. government, the Fire Department of the City of New York comes first with a score of 9.25. Benefits of being a firefighter in New York include lifelong medical coverage, up to four weeks paid vacation each year and a competitive salary that more than doubles in the first five years of the job. Read more on Forbes.


Any chief executive inside the White House will also be facilitating an increasingly closer relationship with big business on Wall Street. Google. Costco. Marathon Petroleum. The Container Store. L.L. Bean. These are America’s five best employers! Statista and Forbes have performed an extensive survey to discover America’s 500 best employers. It’s not a surprise at all that Google is ranked first, but who would have expected the Fire Department of the City of New York to be ranked in the top 20?

Top employers in the private-sector, including U.S. companies, institutions, and U.S. divisions of international firms with a minimum headcount of 2,500 employees, as rated by employee satisfaction (out of a highest possible score of 10, lowest possible score is 0), according to Forbes:

Google, 9.55

Costco, 9.53

Marathon Petroleum, 9.53

The Container Store, 9.51

L.L. Bean, 9.49

Baxter, 9.44

BMW, 9.4

Shaw Industries, 9.39

Wegmans Food Markets, 9.38

Harley-Davidson, 9.35

The 500 Best Employers in the U.S. 2015 were chosen across 25 industries based on an independent survey by Statista 20,000 American employees working for large firms or institutions have been asked if they would recommend their employer, or any other employers in their industry, to a potential employee.

More information and the complete list of the 500 best American employers can be found on Forbes.com or in the print issue, available from April 13, 2015.

Whom Do You Trust in Retail Marketing on The Road to The White House?

Which political-economic institutions interwoven across our social fabric do Americans trust most or least in 2014?

By a wide margin, we put our trust most in small businesses with 84 percent of people now saying that they trust small businesses as a private merchant economic institution more than before, and the U.S. military, with 78 percent of people now pronouncing that they trust the military as an institution more than before, followed by churches and religious institutions with 59 percent of people now believing that they trust the church as an institution more than before, according to a new poll by Harris Interactive.

Notwithstanding the political seismic shift right on November 4, 2014, trust in Congress is plummeting, as 72 percent of American adults reported a decline in trust over the past few years, says the Harris Poll.

The White House has also experienced a major deterioration in trust, not only in the run up to the 2014 midterm election cycle, but also a historical record of twenty-one 2016 presidential candidates currently engaged in retail marketing on The Road to The White House. Henceforward53 percent of people now saying that they trust the presidential executive and Cabinet secretarial administrative institution less than before, the Harris Poll concludes.

In the run up to the 2016 presidential election cycle, here are 5 questions that have to be asked of the next legislative and administrative president and chief federal government manager in order to further our trust in retail marketing onThe Road to The White House, as a cherished institution:

  1. Have you ever run an organization of very large size and complexity?
  2. How many people have you overseen on a large scale and scope?
  3. Have you ever overseen a large budget and established financial integrity of a large organization?
  4. Have you establish a vision for the way forward inside and outside a large organization?
  5. Have you ever laid out operational efficiency of a complex organization and established incentives to a large labor force toward performance excellence over 5-10 years?

Well, that’s neither here nor there, as the person answering these questions for our trust remains to be seen.

A Gallup Poll taken in the middle of 2013 concluded American’s trust in our branches of government separate in how effective and efficient we see their power. The legislative branch garners the lowest trust at 34%, compared to the executive branch at 51%, and the judicial branch at 62%.

“Congress needs a mindset change, an attitude change. Everybody just wants to fight all the time, and nobody wants to get anything done.” Former President Clinton said on Saturday, October 18, 2014, as he stood in front of a Hope, Arkansas revitalized railway station, at a lectern sporting an “Arkansas First” sign, and embracing political candidates he’s known for decades, according to The Associated Press. “This election is really about economics, education, and families. The rest of it is all smoke and mirrors,” Clinton said, adding, “Don’t let anyone fool you.”

Photo Credit: Jerry Habraken / Associated Press. Democratic candidates James Lee Witt, left, and Mike Ross, right, watch former President Bill Clinton speak to the crowd during a rally at the train depot in his hometown of Hope, Arkansas. Saturday morning. Clinton praised all of the democratic candidates up for election and touched on topics such as the Ebola and healthcare.

Historical trends reveal overall we fell from a high of 78% trust in government in 1958 to a woefully low 19% trust in government in 2013 (and even trending downward in the run up to the recent Congressional election on November 4, 2014), see Pew Research Center Study, performed October 9-13, 2013.

The downward trend shown below represents a three-poll average of percentage of Americans saying “they trust the federal government to do what is right, either just about always or most of the time.”

Data was compiled and averaged from Pew, Gallup, CNN, ABC/Washington Post, CBS/New York Times, and the National Election Survey.

These trust sentiment findings were additionally confirmed in an Edelman global 2014 Trust Barometer of 27 developed countries (including the United States), and involving 33,000 respondents (surveyed for 6 years in 20+ markets, and 9 years in 10+ markets).

Remarkably, the Edelman Trust Barometer reveals a striking 14-point trust gap between government and business.

“Trust in business and non-governmental organizations (NGOs) remains stable, as trust in government and media decreases,” according to the Trust Barometer.

In terms of percentages of the study’s respondents having “total trust,” and those having “trust a great deal” in 2014 [2013], the findings are as follows:

#1 NGOs at 64% [63%] (“total trust”) and at 23% [22%] (“trust a great deal”);

#2 Business at 58% [58%] and at 16% [17%], respectively;

#3 Media at 52% [57%] and at 16% [17%];

#4 Government at 44% [48%] and at 15% [16%].

By and large, media and breaking news is increasingly driven in 2014 by your highest trust by a wide margin in search engines, like Google, Bing, and Yahoo!, and social media, like Facebook and Twitter.

Our levels of trust in sources of information, according to the Edelman 2014 Trust Barometer, rests in both online search engines and traditional media at 65%, hybrid sources of media at 54%, social media at 47%, and purchased or owned media at 45%.

When Edelman Trust Barometer respondents were asked about their “first source to turn to for general business information,” 30% said they go to online search, 26% read newspapers, and 21% tuned into broadcast or cable television news.

As trust respondents were asked about their “first source to turn to for breaking news about business,” 28% said they immediately search online, 20% quickly grab a newspaper, and 25% click the remote to their favorite broadcast or cable news television.

Finally, trust respondents asked about their “source used to confirm or validate information on breaking news about business,” 36% said they do an online search, 19% open up their newspapers, and 20% watch the broadcast or cable television news reports.

It is a real kindness to trust certain people with your secrets; they can feel so important, as they pass them along!”



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